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Thoughts on Beaujolais Nouveau
The Wine Guy's Annual Rant About "Bubble Gum" Wine!

Tomorrow, the third Thursday of November, is Beaujolais Nouveau day, an annual celebration of French marketing prowess, consumer gullibility and bad wine! Beaujolais Nouveau is a French publicity stunt that has worn as thin as the wine. I don't mean to be a party pooper but it's tough to celebrate a wine that has flavor components routinely described as "banana" and "bubble gummy."

Read what the Georges Duboeuf web site has to say...

"Good news: Le Beaujolais Nouveau est arrivé! "The New Beaujolais has arrived!" One of the most frivolous and animated rituals in the wine world has begun. It has become a worldwide race to be the first to serve this new wine of the harvest. In doing so, it will be carried by motorcycle, balloon, truck, helicopter, Concorde jet, elephant, runners and rickshaws to get it to its final destination. It hasn't the pedigree to be a classic wine, but it is always good. Any other opinion you may regard as boorish and uninformed."

Here at the Grapevine Cottage, the "boorish and uninformed" Wine Guy will not be having any fizzy, watery wine delivered by helicopter, even if it is "always good." If you are curious about what kind of wine the Gamay grape actually makes, we have a number of very nice, light, bright, properly made Cru Beaujolais available at $10 and $11.

November 20, 2002